UX Writer

India | Design | Full-time | Fully remote


Wingify is a ~$30mn ARR SaaS company that makes the market-leading A/B testing and conversion optimization platform VWO.com. We are a 100% bootstrapped and profitable company founded in India, making globally admired technology products in the marketing technology space. With clients in 90+ countries, Wingify has been profitable all its 11 years of existence and is now looking to grow to its next milestone of $50mn revenue (and beyond that to $100mn) over the next few years.

Over the last 11 years, VWO by Wingify has helped create industry standards in A/B testing products and has helped brands grow their website conversions through our suite of products across testing, user behavior insights, and user engagement. If you have interacted with WikiHow, UbiSoft, TMZ, or Britannica, you have already met some of the customers who trust the VWO platform for their experimentation-led growth. Last year, G2Crowd recognized VWO by Wingify among the 25 best software SaaS companies in India, and in 2017, ET gave us the title of Startup of the year in the bootstrapped champ category.

For more details, please visit: https://wingify.com/, https://engineering.wingify.com/, https://vwo.com/platform/, https://vwo.com/ab-testing/, https://vwo.com/blog/, https://www.youtube.com/watch?v=pMXrJT6fUD4

VWO is a data-intensive application with a lot of user inputs, parameters, stats, and insights. Therefore, clear and accurate communication between the application and user is a challenge, yet very crucial in ensuring a good user experience.

In our quest to make the application more user-friendly, we are looking for a UX Writer to join us, who has the drive to improve existing communication on the app, while also working on what’s being planned and built. You’ll be part of the product team and work collaboratively with product managers and designers to impact product success. 


  • Work closely with PMs, Designers, to define the messaging and copy throughout the product.
  • Improve the existing communication on the app to be clear, concise, and consistent.
  • Create, enforce and maintain the UX copy style guide, for the VWO app and the communications sent from the product.
  • Collaborate with external translators to get the translations into local languages.
  • Plan and execute user testing of your messaging when required.


  • At least 2 years of experience in UX writing or writing content for user interfaces.
  • Excellent problem-solving skills and attention to detail that impact voice and tone.
  • Work samples demonstrating experience creating user-centered solutions.
  • Ability to manage multiple projects at the same time.
  • Excellent interpersonal skills as this role depend heavily on collaboration.
  • Passion and drive to improve user experience.

Good to have

  • Experience writing for B2B SaaS products/web apps.
  • Basic design experience or familiarity with design tools like Figma, Sketch.